BC Urban Store
- Industry
- Retail
- Location
- Lusaka, Zambia
Products used
In early 2024, BC Urban Styles, one of the leading fashion boutiques in Lusaka, Zambia, approached Broos Action Innovations with a vision to expand their reach beyond social media and transform their brand into a comprehensive online shopping experience. Already well-established with a strong social media following and a loyal client base, BC Urban Styles wanted to bring their offerings to a wider audience by creating an online store and mobile app. They aimed to establish a robust digital presence that would enable customers to shop anytime, anywhere, and explore an elevated shopping experience.
BC Urban Styles didn’t simply want an online store, they dreamed of a platform that could grow into a multi-vendor marketplace. The vision was ambitious, but it aligned perfectly with our expertise at Broos Action Innovations. Excited by the challenge, we assembled a team to bring BC Urban Styles’ vision to life.
Our journey started by understanding BC Urban Styles’ brand identity, unique customer needs, and growth objectives. We leveraged our skills in cloud computing, financial intelligence, app design, and e-commerce strategy to design a sleek, user-friendly platform that catered to both the brand’s existing customers and potential new shoppers.
From the design phase to implementation, we focused on delivering an intuitive shopping experience that allowed customers to easily browse, shop, and engage with BC Urban Styles.
The online store launched to positive feedback, and within months, BC Urban Styles was seeing the benefits of their expanded digital presence. But the journey didn’t end there, BC Urban Styles returned to us with an exciting new request: they wanted to expand their platform into a multi-vendor marketplace where other retailers could also sell their products. This was a new challenge for us, as it involved scaling the platform’s infrastructure to handle multiple vendors, enhancing security features, and expanding server capabilities to accommodate increased traffic.
Working closely with the BC Urban Styles team, we transformed their platform into what is now considered one of Zambia’s top multi-vendor online stores. This marketplace provides a unique shopping experience, not only elevating BC Urban Styles’ brand but also empowering other Zambian and African vendors to reach new customers.
Looking back, this project embodies what Broos Action Innovations strives for: helping clients reach new heights and setting new standards in their industries. Together with BC Urban Styles, we’ve created a multi-vendor platform that’s not only a local success but a milestone for African e-commerce.
To businesses considering a similar journey, this success story shows the power of a strong digital strategy and the impact of investing in a team that understands your vision and challenges. For BC Urban Styles, it’s more than an online store it’s the beginning of an exciting new chapter in fashion and retail in Zambia and beyond.
